These days, OTT services are receiving a lot of love from users.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer Free streaming multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.